Methods and systems for performing actions based on location-based rules

ABSTRACT

Methods and systems for performing actions based on location-based rules are provided. In particular, these methods and systems may store an entertainment profile of a user, wherein the entertainment profile identifies entertainment media characteristics of the user. It may then be determined that the user entered a predetermined range of a location. In response to this, a location-based rule that corresponds to the location and that defines an action to be taken may be automatically identified. Based on the location-based rule, the location, and the entertainment profile of the user, the action may be performed.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. patent application Ser. No.14/316,499, filed on Jun. 26, 2014, which is a continuation of U.S.patent application Ser. No. 13/336,678, filed on Dec. 23, 2011, now U.S.Pat. No. 8,805,418, issued on Aug. 12, 2014, which are incorporatedherein by reference in their entireties.

BACKGROUND OF THE INVENTION

An overwhelming amount of information and/or content can be presented tousers via mobile user equipment devices. Users can find it irritatingand frustrating to be inundated with information and/or content notrelevant to a user's location and/or personal preferences.

SUMMARY OF THE INVENTION

In view of the foregoing, methods and systems for performing actionsbased on location-based rules are provided. In particular, these methodsand systems may store an entertainment profile of a user, wherein theentertainment profile identifies entertainment media characteristics ofthe user. It may then be determined that the user entered apredetermined range of a location. In response to this, a location-basedrule that corresponds to the location and that defines an action to betaken may be automatically identified. Based on the location-based rule,the location, and the entertainment profile of the user, the action maybe performed.

In some embodiments, the entertainment profile is received from a homeentertainment device of the user.

In some embodiments, the entertainment media characteristics define anentertainment media preference of the user.

In some embodiments, determining that the user entered a predeterminedrange of the location comprises receiving global positioning system(GPS) location data and comparing the GPS location data to GPS locationdata of the location.

In some embodiments, the location-based rule defines a region oflocations.

In some embodiments, the location-based rule defines that the action tobe taken is to be performed when the user leaves the location, and theaction is related to the location the user left.

In some embodiments, the methods and systems also receive a definitionof a location-based rule that is based on an address and a distance fromthe address.

In some embodiments, the location-based rule defines a time parameter,and the action is performed based on the location-based rule, thelocation, the entertainment profile of the user, and the time parameter.

In some embodiments, performing the action comprises generating fordisplay, on the mobile device associated with the user, an option forthe user pertaining to a media asset corresponding to the location.

In some embodiments, performing the action comprises communicating witha home entertainment device of the user.

BRIEF DESCRIPTION OF THE DRAWINGS

The above and other objects and advantages of the invention will beapparent upon consideration of the following detailed description, takenin conjunction with the accompanying drawings, in which like referencecharacters refer to like parts throughout, and in which:

FIGS. 1-2 show various illustrative display screens that may be used toprovide media guidance in accordance with some embodiments of theinvention.

FIGS. 3-4 show generalized embodiments of illustrative user equipmentdevices, on which a media guidance application may be implemented inaccordance with some embodiments of the invention.

FIG. 5 shows a generalized embodiment of illustrative user equipmentdevices, on which location-based rules may be implemented in accordancewith some embodiments of the invention.

FIGS. 6A and 6B show examples of different types of geo-fenced areas insome embodiments of the invention.

FIGS. 7-8 show examples of user interfaces for configuring a Geo-Fencein some embodiments of the invention.

FIG. 9 shows an example of an XML structure for describing a Geo-Fencein some embodiments of the invention.

FIGS. 10-11 show various illustrative display screens that may be usedto present advertising related content on mobile user equipment devicesin some embodiments of the invention.

FIG. 12 shows an illustrative display screen that may be used to presentadvertising related content on a home user equipment device in someembodiments of the invention.

FIG. 13 shows an example of a user interface for configuring a rule insome embodiments of the invention.

FIG. 14 shows an example of an XML structure for defining a rule in someembodiments of the invention.

FIG. 15 is a diagram of processes for a mobile device and a rules serverin some embodiments of the invention.

FIG. 16 shows an example of an XML structure for storing location datain some embodiments of the invention.

DETAILED DESCRIPTION OF EMBODIMENTS

The invention generally relates to methods and systems for performingactions based on location-based rules. In particular, these methods andsystems may store an entertainment profile of a user, wherein theentertainment profile identifies entertainment media characteristics ofthe user. It may then be determined that the user entered apredetermined range of a location. In response to this, a location-basedrule that corresponds to the location and that defines an action to betaken may be automatically identified. Based on the location-based rule,the location, and the entertainment profile of the user, the action maybe performed.

The amount of content available to users in any given content deliverysystem may be substantial. Consequently, many users desire a form ofmedia guidance through an interface that allows users to efficientlynavigate content selections and easily identify content that they maydesire. An application that provides such guidance is referred to hereinas an interactive media guidance application or, sometimes, a mediaguidance application or a guidance application.

Interactive media guidance applications may take various forms dependingon the content for which they provide guidance. One typical type ofmedia guidance application is an interactive television program guide.Interactive television program guides (sometimes referred to aselectronic program guides) are well-known guidance applications that,among other things, allow users to navigate among and locate many typesof content. As referred to herein, the term “content” should beunderstood to mean an electronically consumable user asset, such astelevision programming, as well as pay-per-view programs, on-demandprograms (as in video-on-demand (VOD) systems), Internet content (e.g.,streaming content, downloadable content, Webcasts, etc.), video clips,audio, content information, pictures, rotating images, documents,playlists, websites, articles, books, electronic books, blogs,advertisements, chat sessions, social media, applications, games, and/orany other media or multimedia and/or combination of the same. Guidanceapplications also allow users to navigate among and locate content. Asreferred to herein, the term “multimedia” should be understood to meancontent that utilizes at least two different content forms describedabove, for example, text, audio, images, video, or interactivity contentforms. Content may be recorded, played, displayed or accessed by userequipment devices, but can also be part of a live performance.

With the advent of the Internet, mobile computing, and high-speedwireless networks, users are accessing media on user equipment deviceson which they traditionally did not. As referred to herein, the phrase“user equipment device,” “user equipment,” “user device,” “electronicdevice,” “electronic equipment,” “media equipment device,” or “mediadevice” should be understood to mean any device for accessing thecontent described above, such as a television, a Smart TV, a set-topbox, an integrated receiver decoder (IRD) for handling satellitetelevision, a digital storage device, a digital media receiver (DMR), adigital media adapter (DMA), a streaming media device, a DVD player, aDVD recorder, a connected DVD, a local media server, a BLU-RAY player, aBLU-RAY recorder, a personal computer (PC), a laptop computer, a tabletcomputer, a WebTV box, a personal computer television (PC/TV), a PCmedia server, a PC media center, a hand-held computer, a stationarytelephone, a personal digital assistant (PDA), a mobile telephone, aportable video player, a portable music player, a portable gamingmachine, a smart phone, or any other television equipment, computingequipment, or wireless device, and/or combination of the same. In someembodiments, the user equipment device may have a front facing screenand a rear facing screen, multiple front screens, or multiple angledscreens. In some embodiments, the user equipment device may have a frontfacing camera and/or a rear facing camera. On these user equipmentdevices, users may be able to navigate among and locate the same contentavailable through a television. Consequently, media guidance may beavailable on these devices, as well. The guidance provided may be forcontent available only through a television, for content available onlythrough one or more of other types of user equipment devices, or forcontent available both through a television and one or more of the othertypes of user equipment devices. The media guidance applications may beprovided as on-line applications (i.e., provided on a web-site), or asstand-alone applications or clients on user equipment devices. Thevarious devices and platforms that may implement media guidanceapplications are described in more detail below.

One of the functions of the media guidance application is to providemedia guidance data to users. As referred to herein, the phrase, “mediaguidance data” or “guidance data” should be understood to mean any datarelated to content, such as media listings, media-related information(e.g., broadcast times, broadcast channels, titles, descriptions,ratings information (e.g., parental control ratings, critic's ratings,etc.), genre or category information, actor information, logo data forbroadcasters' or providers' logos, etc.), media format (e.g., standarddefinition, high definition, 3D, etc.), advertisement information (e.g.,text, images, media clips, etc.), on-demand information, blogs,websites, and any other type of guidance data that is helpful for a userto navigate among and locate desired content selections.

FIGS. 1-2 show illustrative display screens that may be used to providemedia guidance data. The display screens shown in FIGS. 1-2 and 7-8 and10-13 may be implemented on any suitable user equipment device orplatform. While the displays of FIGS. 1-2 and 7-8 and 10-13 areillustrated as full screen displays, they may also be fully or partiallyoverlaid over content being displayed. A user may indicate a desire toaccess content information by selecting a selectable option provided ina display screen (e.g., a menu option, a listings option, an icon, ahyperlink, etc.) or pressing a dedicated button (e.g., a GUIDE button)on a remote control or other user input interface or device. In responseto the user's indication, the media guidance application may provide adisplay screen with media guidance data organized in one of severalways, such as by time and channel in a grid, by time, by channel, bysource, by content type, by category (e.g., movies, sports, news,children, or other categories or programming), or other predefined,user-defined, or other organization criteria. The organization of themedia guidance data is determined by guidance application data. Asreferred to herein, the phrase, “guidance application data” should beunderstood to mean data used in operating the guidance application, suchas program information, guidance application settings, user preferences,or user profile information.

FIG. 1 shows illustrative grid program listings display 100 arranged bytime and channel that also enables access to different types of contentin a single display. Display 100 may include grid 102 with: (1) a columnof channel/content type identifiers 104, where each channel/content typeidentifier (which is a cell in the column) identifies a differentchannel or content type available; and (2) a row of time identifiers106, where each time identifier (which is a cell in the row) identifiesa time block of programming. Grid 102 also includes cells or programlistings, such as program listing 108, where each listing provides thetitle of the program provided on the listing's associated channel andtime. With a user input device, a user can select program listings bymoving highlight region 110. Information relating to the program listingselected by highlight region 110 may be provided in program informationregion 112. Region 112 may include, for example, the program title, theprogram description, the time the program is provided (if applicable),the channel the program is on (if applicable), the program's rating, andother desired information.

In addition to providing access to linear programming (e.g., contentthat is scheduled to be transmitted to a plurality of user equipmentdevices at a predetermined time and is provided according to aschedule), the media guidance application also provides access tonon-linear programming (e.g., content accessible to a user equipmentdevice at any time and is not provided according to a schedule).Non-linear programming may include content from different contentsources including on-demand content (e.g., VOD), Internet content (e.g.,streaming media, downloadable media, etc.), locally stored content(e.g., content stored on any user equipment device described above orother storage device), or other time-independent content. On-demandcontent may include movies or any other content provided by a particularcontent provider (e.g., HBO On Demand providing “The Sopranos” and “CurbYour Enthusiasm”). HBO ON DEMAND is a service mark owned by Time WarnerCompany L.P. et al. and THE SOPRANOS and CURB YOUR ENTHUSIASM aretrademarks owned by the Home Box Office, Inc. Internet content mayinclude web events, such as a chat session or Webcast, or contentavailable on-demand as streaming content or downloadable content throughan Internet web site or other Internet access (e.g. FTP).

Grid 102 may provide media guidance data for non-linear programmingincluding on-demand listing 114, recorded content listing 116, andInternet content listing 118. A display combining media guidance datafor content from different types of content sources is sometimesreferred to as a “mixed-media” display. Various permutations of thetypes of media guidance data that may be displayed that are differentthan display 100 may be based on user selection or a guidanceapplication definition (e.g., a display of only recorded and broadcastlistings, only on-demand and broadcast listings, etc.). As illustrated,listings 114, 116, and 118 are shown as spanning the entire time blockdisplayed in grid 102 to indicate that selection of these listings mayprovide access to a display dedicated to on-demand listings, recordedlistings, or Internet listings, respectively. In some embodiments,listings for these content types may be included directly in grid 102.Additional media guidance data may be displayed in response to the userselecting one of the navigational icons 129. (Pressing an arrow key on auser input device may affect the display in a similar manner asselecting navigational icons 120.)

Display 100 may also include video region 122, advertisement 124, andoptions region 126. Video region 122 may allow the user to view and/orpreview programs that are currently available, will be available, orwere available to the user. The content of video region 122 maycorrespond to, or be independent from, one of the listings displayed ingrid 102. Grid displays including a video region are sometimes referredto as picture-in-guide (PIG) displays. PIG displays and theirfunctionalities are described in greater detail in Satterfield et al.U.S. Pat. No. 6,564,378, issued May 13, 2003 and Yuen et al. U.S. Pat.No. 6,239,794, issued May 29, 2001, which are hereby incorporated byreference herein in their entireties. PIG displays may be included inother media guidance application display screens of the embodimentsdescribed herein.

Advertisement 124 may provide an advertisement for content that,depending on a viewer's access rights (e.g., for subscriptionprogramming), is currently available for viewing, will be available forviewing in the future, or may never become available for viewing, andmay correspond to or be unrelated to one or more of the content listingsin grid 102. Advertisement 124 may also be for products or servicesrelated or unrelated to the content displayed in grid 102. Advertisement124 may be selectable and provide further information about content,provide information about a product or a service, enable purchasing ofcontent, a product, or a service, provide content relating to theadvertisement, etc. Advertisement 124 may be targeted based on a user'sprofile/preferences, monitored user activity, the type of displayprovided, or on other suitable targeted advertisement bases.

While advertisement 124 is shown as rectangular or banner shaped,advertisements may be provided in any suitable size, shape, and locationin a guidance application display. For example, advertisement 124 may beprovided as a rectangular shape that is horizontally adjacent to grid102. This is sometimes referred to as a panel advertisement. Inaddition, advertisements may be overlaid over content or a guidanceapplication display or embedded within a display. Advertisements mayalso include text, images, rotating images, video clips, or other typesof content described above. Advertisements may be stored in a userequipment device having a guidance application, in a database connectedto the user equipment, in a remote location (including streaming mediaservers), or on other storage means, or a combination of theselocations. Providing advertisements in a media guidance application isdiscussed in greater detail in, for example, Knudson et al., U.S. PatentApplication Publication No. 2003/0110499, filed Jan. 17, 2003; Ward, IIIet al. U.S. Pat. No. 6,756,997, issued Jun. 29, 2004; and Schein et al.U.S. Pat. No. 6,388,714, issued May 14, 2002, which are herebyincorporated by reference herein in their entireties. It will beappreciated that advertisements may be included in other media guidanceapplication display screens of the embodiments described herein.

Options region 126 may allow the user to access different types ofcontent, media guidance application displays, and/or media guidanceapplication features. Options region 126 may be part of display 100 (andother display screens described herein), or may be invoked by a user byselecting an on-screen option or pressing a dedicated or assignablebutton on a user input device. The selectable options within optionsregion 126 may concern features related to program listings in grid 102or may include options available from a main menu display. Featuresrelated to program listings may include searching for other air times orways of receiving a program, recording a program, enabling seriesrecording of a program, setting program and/or channel as a favorite,purchasing a program, or other features. Options available from a mainmenu display may include search options, VOD options, parental controloptions, Internet options, cloud-based options, device synchronizationoptions, second screen device options, options to access various typesof media guidance data displays, options to subscribe to a premiumservice, options to edit a user's profile, options to access a browseoverlay, or other options.

The media guidance application may be personalized based on a user'spreferences. A personalized media guidance application allows a user tocustomize displays and features to create a personalized “experience”with the media guidance application. This personalized experience may becreated by allowing a user to input these customizations and/or by themedia guidance application monitoring user activity to determine varioususer preferences. Users may access their personalized guidanceapplication by logging in or otherwise identifying themselves to theguidance application. Customization of the media guidance applicationmay be made in accordance with a user profile. The customizations mayinclude varying presentation schemes (e.g., color scheme of displays,font size of text, etc.), aspects of content listings displayed (e.g.,only HDTV or only 3D programming, user-specified broadcast channelsbased on favorite channel selections, re-ordering the display ofchannels, recommended content, etc.), desired recording features (e.g.,recording or series recordings for particular users, recording quality,etc.), parental control settings, customized presentation of Internetcontent (e.g., presentation of social medial content, e-mail,electronically delivered articles, etc.) and other desiredcustomizations.

The media guidance application may allow a user to provide user profileinformation or may automatically compile user profile information. Themedia guidance application may, for example, monitor the content theuser accesses and/or other interactions the user may have with theguidance application. Additionally, the media guidance application mayobtain all or part of other user profiles that are related to aparticular user (e.g., from other web sites on the Internet the useraccesses, such as www.allrovi.com, from other media guidanceapplications the user accesses, from other interactive applications theuser accesses, from another user equipment device of the user, etc.),and/or obtain information about the user from other sources that themedia guidance application may access. As a result, a user can beprovided with a unified guidance application experience across theuser's different user equipment devices. This type of user experience isdescribed in greater detail below in connection with FIG. 4. Additionalpersonalized media guidance application features are described ingreater detail in Ellis et al., U.S. Patent Application Publication No.2005/0251827, filed Jul. 11, 2005, Boyer et al., U.S. Pat. No.7,165,098, issued Jan. 16, 2007, and Ellis et al., U.S. PatentApplication Publication No. 2002/0174430, filed Feb. 21, 2002, which arehereby incorporated by reference herein in their entireties.

Another display arrangement for providing media guidance is shown inFIG. 2. Video mosaic display 200 includes selectable options 202 forcontent information organized based on content type, genre, and/or otherorganization criteria. In display 200, television listings option 204 isselected, thus providing listings 206, 208, 210, and 212 as broadcastprogram listings. In display 200 the listings may provide graphicalimages including cover art, still images from the content, video clippreviews, live video from the content, or other types of content thatindicate to a user the content being described by the media guidancedata in the listing. Each of the graphical listings may also beaccompanied by text to provide further information about the contentassociated with the listing. For example, listing 208 may include morethan one portion, including media portion 214 and text portion 216.Media portion 214 and/or text portion 216 may be selectable to viewcontent in full-screen or to view information related to the contentdisplayed in media portion 2114 (e.g., to view listings for the channelthat the video is displayed on).

The listings in display 200 are of different sizes (i.e., listing 206 islarger than listings 208, 210, and 212), but if desired, all thelistings may be the same size. Listings may be of different sizes orgraphically accentuated to indicate degrees of interest to the user orto emphasize certain content, as desired by the content provider orbased on user preferences. Various systems and methods for graphicallyaccentuating content listings are discussed in, for example. Yates, U.S.Patent Application Publication No. 2010/0153885, filed Dec. 29, 2005,which is hereby incorporated by reference herein in its entirety.

Users may access content and the media guidance application (and itsdisplay screens described above and below) from one or more of theiruser equipment devices. FIG. 3 shows a generalized embodiment ofillustrative user equipment device 300. More specific implementations ofuser equipment devices are discussed below in connection with FIG. 4.User equipment device 300 may receive content and data via input/output(hereinafter “I/O”) path 302. I/O path 302 may provide content (e.g.,broadcast programming, on-demand programming, Internet content, contentavailable over a local area network (LAN) or wide area network (WAN),and/or other content) and data to control circuitry 304, which includesprocessing circuitry 306 and storage 308. Control circuitry 304 may beused to send and receive commands, requests, and other suitable datausing I/O path 302. I/O path 302 may connect control circuitry 304 (andspecifically processing circuitry 306) to one or more communicationspaths (described below). I/O functions may be provided by one or more ofthese communications paths, but are shown as a single path in FIG. 3 toavoid overcomplicating the drawing.

Control circuitry 304 may be based on any suitable processing circuitrysuch as processing circuitry 306. As referred to herein, processingcircuitry should be understood to mean circuitry based on one or moremicroprocessors, microcontrollers, digital signal processors,programmable logic devices, field-programmable gate arrays (FPGAs),application-specific integrated circuits (ASICs), etc., and may includea multi-core processor (e.g., dual-core, quad-core, hexa-core, or anysuitable number of cores) or supercomputer. In some embodiments,processing circuitry may be distributed across multiple separateprocessors or processing units, for example, multiple of the same typeof processing units (e.g., two Intel Core i7 processors) or multipledifferent processors (e.g., an Intel Core i5 processor and an Intel Corei7 processor). In some embodiments, control circuitry 304 executesinstructions for a media guidance application stored in memory (i.e.,storage 308).

In client-server based embodiments, control circuitry 304 may includecommunications circuitry suitable for communicating with a guidanceapplication server or other networks or servers. The instructions forcarrying out the above mentioned functionality may be stored on theguidance application server. Communications circuitry may include acable modem, an integrated services digital network (ISDN) modem, adigital subscriber line (DSL) modem, a telephone modem, Ethernet card,or a wireless modem for communications with other equipment, or anyother suitable communications circuitry. Such communications may involvethe Internet or any other suitable communications networks or paths(which is described in more detail in connection with FIG. 4). Inaddition, communications circuitry may include circuitry that enablespeer-to-peer communication of user equipment devices, or communicationof user equipment devices in locations remote from each other (describedin more detail below).

Memory may be an electronic storage device provided as storage 308 thatis part of control circuitry 304. As referred to herein, the phrase“electronic storage device” or “storage device” should be understood tomean any device for storing electronic data, computer software, orfirmware, such as random-access memory, read-only memory, hard drives,optical drives, digital video disc (DVD) recorders, compact disc (CD)recorders, BLU-RAY disc (BD) recorders, BLU-RAY 3D disc recorders,digital video recorders (DVR, sometimes called a personal videorecorder, or PVR), solid state devices, quantum storage devices, gamingconsoles, gaming media, or any other suitable fixed or removable storagedevices, and/or any combination of the same. Storage 308 may be used tostore various types of content described herein as well as mediaguidance information, described above, and guidance application data,described above. Nonvolatile memory may also be used (e.g., to launch aboot-up routine and other instructions). Cloud-based storage, describedin relation to FIG. 4, may be used to supplement storage 308 or insteadof storage 308.

Control circuitry 304 may include video generating circuitry and tuningcircuitry, such as one or more analog tuners, one or more MPEG-2decoders or other digital decoding circuitry, high-definition tuners, orany other suitable tuning or video circuits or combinations of suchcircuits. Encoding circuitry (e.g., for converting over-the-air, analog,or digital signals to MPEG signals for storage) may also be provided.Control circuitry 304 may also include scaler circuitry for upconvertingand downconverting content into the preferred output format of the userequipment 300. Circuitry 304 may also include digital-to-analogconverter circuitry and analog-digital converter circuitry forconverting between digital and analog signals. The tuning and encodingcircuitry may be used by the user equipment device to receive and todisplay, to play, or to record content. The tuning and encodingcircuitry may also be used to receive guidance data. The circuitrydescribed herein, including for example, the tuning, video generating,encoding, decoding, encrypting, decrypting, scaler, and analog/digitalcircuitry, may be implemented using software running on one or moregeneral purpose or specialized hardware processors. Multiple tuners maybe provided to handle simultaneous tuning functions (e.g., watch andrecord functions, picture-in-picture (PIP) functions, multiple-tunerrecording, etc.). If storage 308 is provided as a separate device fromuser equipment 300, the tuning and encoding circuitry (includingmultiple tuners) may be associated with storage 308.

A user may send instructions to control circuitry 304 using user inputinterface 310. User input interface 310 may be any suitable userinterface, such as a remote control, mouse, trackball, keypad, keyboard,touch screen, touchpad, gesture recognition, stylus input, joystick,voice recognition interface, or other user input interfaces. Display 312may be provided as a stand-alone device or integrated with otherelements of user equipment device 300. Display 312 may be one or more ofa monitor, a television, a liquid crystal display (LCD) for a mobiledevice, or any other suitable equipment for displaying visual images. Insome embodiments, display 312 may be HDTV-capable. In some embodiments,display 312 may be a 3D display, and the interactive media guidanceapplication and any suitable content may be displayed in 3D. A videocard or graphics card may generate the output to the display 312. Thevideo card may offer various functions such as accelerated rendering of3D scenes and 2D graphics, MPEG-2/MPEG-4 decoding, TV output, or theability to connect multiple monitors. The video card may be anyprocessing circuitry described above in relation to control circuitry304. The video card may be integrated with the control circuitry 304.Speakers 314 may be provided as integrated with other elements of userequipment device 300 or may be stand-alone units. The audio component ofvideos and other content displayed on display 312 may be played throughspeakers 314. In some embodiments, the audio may be distributed to areceiver (not shown), which processes and outputs the audio via speakers314.

The guidance application may be implemented using any suitablearchitecture. For example, it may be a stand-alone application whollyimplemented on user equipment device 300. In such an approach,instructions of the application are stored locally, and data for use bythe application is downloaded on a periodic basis (e.g., from anout-of-band feed, from an Internet resource, or using any other suitableapproach). In some embodiments, the media guidance application is aclient-server based application. Data for use by a thick or thin clientimplemented on user equipment device 300 is retrieved on-demand byissuing requests to a server remote to the user equipment device 300. Inone example of a client-server based guidance application, controlcircuitry 304 runs a web browser that interprets web pages provided by aremote server.

In some embodiments, the media guidance application is downloaded andinterpreted or otherwise run by an interpreter or virtual machine (runby control circuitry 304). In some embodiments, the guidance applicationmay be encoded in the ETV Binary Interchange Format (EBIF), received bycontrol circuitry 304 as part of a suitable feed, and interpreted by auser agent running on control circuitry 304. For example, the guidanceapplication may be an EBIF application. In some embodiments, theguidance application may be defined by a series of JAVA-based files thatare received and run by a local virtual machine or other suitablemiddleware executed by control circuitry 304. In some of suchembodiments (e.g., those employing MPEG-2 or other digital mediaencoding schemes), the guidance application may be, for example, encodedand transmitted in an MPEG-2 object carousel with the MPEG audio andvideo packets of a program.

User equipment device 300 of FIG. 3 can be implemented in system 400 ofFIG. 4 as user television equipment 402, user computer equipment 404,wireless user communications device 406, or any other type of userequipment suitable for accessing content, such as a non-portable gamingmachine. For simplicity, these devices may be referred to hereincollectively as user equipment or user equipment devices, and may besubstantially similar to user equipment devices described above. Userequipment devices, on which a media guidance application may beimplemented, may function as a standalone device or may be part of anetwork of devices. Various network configurations of devices may beimplemented and are discussed in more detail below.

A user equipment device utilizing at least some of the system featuresdescribed above in connection with FIG. 3 may not be classified solelyas user television equipment 402, user computer equipment 404, or awireless user communications device 406. For example, user televisionequipment 402 may, like some user computer equipment 404, beInternet-enabled allowing for access to Internet content, while usercomputer equipment 404 may, like some television equipment 402, includea tuner allowing for access to television programming. The mediaguidance application may have the same layout on various different typesof user equipment or may be tailored to the display capabilities of theuser equipment. For example, on user computer equipment 404, theguidance application may be provided as a web site accessed by a webbrowser. In another example, the guidance application may be scaled downfor wireless user communications devices 406.

In system 400, there is typically more than one of each type of userequipment device but only one of each is shown in FIG. 4 to avoidovercomplicating the drawing. In addition, each user may utilize morethan one type of user equipment device and also more than one of eachtype of user equipment device.

In some embodiments, a user equipment device (e.g., user televisionequipment 402, user computer equipment 404, wireless user communicationsdevice 406) may be referred to as a “second screen device.” For example,a second screen device may supplement content presented on a first userequipment device. The content presented on the second screen device maybe any suitable content that supplements the content presented on thefirst device. In some embodiments, the second screen device provides aninterface for adjusting settings and display preferences of the firstdevice. In some embodiments, the second screen device is configured forinteracting with other second screen devices or for interacting with asocial network. The second screen device can be located in the same roomas the first device, a different room from the first device but in thesame house or building, or in a different building from the firstdevice.

The user may also set various settings to maintain consistent mediaguidance application settings across in-home devices and remote devices.Settings include those described herein, as well as channel and programfavorites, programming preferences that the guidance applicationutilizes to make programming recommendations, display preferences, andother desirable guidance settings. For example, if a user sets a channelas a favorite on, the web site www.allrovi.com on their personalcomputer at their office, the same channel would appear as a favorite onthe user's in-home devices (e.g., user television equipment and usercomputer equipment) as well as the user's mobile devices, if desired.Therefore, changes made on one user equipment device can change theguidance experience on another user equipment device, regardless ofwhether they are the same or a different type of user equipment device.In addition, the changes made may be based on settings input by a user,as well as user activity monitored by the guidance application.

The user equipment devices may be coupled to communications network 414.Namely, user television equipment 402, user computer equipment 404, andwireless user communications device 406 are coupled to communicationsnetwork 414 via communications paths 408, 410, and 412, respectively.Communications network 414 may be one or more networks including theInternet, a mobile phone network, mobile voice or data network (e.g., a4G or LTE network), cable network, public switched telephone network, orother types of communications network or combinations of communicationsnetworks. Paths 408, 410, and 412 may separately or together include oneor more communications paths, such as, a satellite path, a fiber-opticpath, a cable path, a path that supports Internet communications (e.g.,IPTV), free-space connections (e.g., for broadcast or other wirelesssignals), or any other suitable wired or wireless communications path orcombination of such paths. Path 412 is drawn with dotted lines toindicate that in the exemplary embodiment shown in FIG. 4 it is awireless path and paths 408 and 410 are drawn as solid lines to indicatethey are wired paths (although these paths may be wireless paths, ifdesired). Communications with the user equipment devices may be providedby one or more of these communications paths, but are shown as a singlepath in FIG. 4 to avoid overcomplicating the drawing.

Although communications paths are not drawn between user equipmentdevices, these devices may communicate directly with each other viacommunication paths, such as those described above in connection withpaths 408, 410, and 412, as well as other short-range point-to-pointcommunication paths, such as USB cables, IEEE 1394 cables, wirelesspaths (e.g., Bluetooth, infrared, IEEE 802-11x, etc.), or othershort-range communication via wired or wireless paths. BLUETOOTH is acertification mark owned by Bluetooth SIG, INC. The user equipmentdevices may also communicate with each other directly through anindirect path via communications network 414.

System 400 includes content source 416 and media guidance data source418 coupled to communications network 414 via communication paths 420and 422, respectively. paths 420 and 422 may include any of thecommunication paths described above in connection with paths 408, 410,and 412. Communications with the content source 416 and media guidancedata source 418 may be exchanged over one or more communications paths,but are shown as a single path in FIG. 4 to avoid overcomplicating thedrawing. In addition, there may be more than one or each of contentsource 416 and media guidance data source 418, but only one of each isshown in FIG. 4 to avoid overcomplicating the drawing. (The differenttypes of each of these sources are discussed below.) If desired, contentsource 416 and media guidance data source 418 may be integrated as onesource device. Although communications between sources 416 and 418 withuser equipment devices 402, 404, and 406 are shown as throughcommunications network 414, in some embodiments, sources 416 and 418 maycommunicate directly with user equipment devices 402, 404, and 406 viacommunication paths (not shown) such as those described above inconnection with paths 408, 410, and 412.

Content source 416 may include one or more types of content distributionequipment including a television distribution facility, cable systemheadend, satellite distribution facility, programming sources (e.g.,television broadcasters, such as NBC, ABC, HBO, etc.), intermediatedistribution facilities and/or servers, Internet providers, on-demandmedia servers, and other content providers. NBC is a trademark owned bythe National Broadcasting Company, Inc., ABC is a trademark owned by theABC, INC., and HBO is a trademark owned by the Home Box Office, Inc.Content source 416 may be the originator of content (e.g., a televisionbroadcaster, a Webcast provider, etc.) or may not be the originator ofcontent (an on-demand content provider, an Internet provider of contentof broadcast programs for downloading, etc.). Content source 416 mayinclude cable sources, satellite providers, on-demand providers,Internet providers, over-the-top content providers, or other providersof content. Content source 416 may also include a remote media serverused to store different types of content (including video contentselected by a user), in a location remote from any of the user equipmentdevices. Systems and methods for remote storage of content, andproviding remotely stored content to user equipment are discussed ingreater detail in connection with Ellis et al., U.S. Pat. No. 7,761,892,issued Jul. 20, 2010, which is hereby incorporated by reference hereinin its entirety.

Media guidance data source 418 may provide media guidance data, such asthe media guidance data described above. Media guidance application datamay be provided to the user equipment devices using any suitableapproach. In some embodiments, the guidance application may be astand-alone interactive television program guide that receives programguide data via a data feed (e.g., a continuous feed or trickle feed).Program schedule data and other guidance data may be provided to theuser equipment on a television channel sideband, using an in-banddigital signal, using an out-of-band digital signal, or by any othersuitable data transmission technique. Program schedule data and othermedia guidance data may be provided to user equipment on multiple analogor digital television channels.

In some embodiments, guidance data from media guidance data source 418may be provided to users' equipment using a client-server approach. Forexample, a user equipment device may pull media guidance data from aserver, or a server may push media guidance data to a user equipmentdevice. In some embodiments, a guidance application client residing onthe user's equipment may initiate sessions with source 418 to obtainguidance data when needed, e.g., when the guidance data is out of dateor when the user equipment device receives a request from the user toreceive data. Media guidance may be provided to the user equipment withany suitable frequency (e.g., continuously, daily, a user-specifiedperiod of time, a system-specified period of time, in response to arequest from user equipment, etc.). Media guidance data source 418 mayprovide user equipment devices 402, 404, and 406 the media guidanceapplication itself or software updates for the media guidanceapplication.

Media guidance applications may be, for example, stand-aloneapplications implemented on user equipment devices. For example, themedia guidance application may be implemented as software or a set ofexecutable instructions which may be stored in storage 308, and executedby control circuitry 304 of a user equipment device 300. In someembodiments, media guidance applications may be client-serverapplications where only a client application resides on the userequipment device, and a server application resides on a remote server.For example, media guidance applications may be implemented partially asa client application on control circuitry 304 of user equipment device300 and partially on a remote server as a server application (e.g.,media guidance data source 418) running on control circuitry of theremote server. When executed by control circuitry of the remote server(such as media guidance data source 418), the media guidance applicationmay instruct the control circuitry to generate the guidance applicationdisplays and transmit the generated displays to the user equipmentdevices. The server application may instruct the control circuitry ofthe media guidance data source 418 to transmit data for storage on theuser equipment. The client application may instruct control circuitry ofthe receiving user equipment to generate the guidance applicationdisplays.

Content and/or media guidance data delivered to user equipment devices402, 404, and 406 may be over-the-top (OTT) content. OTT contentdelivery allows Internet-enabled user devices, including any userequipment device described above, to receive content that is transferredover the Internet, including any content described above, in addition tocontent received over cable or satellite connections. OTT content isdelivered via an Internet connection provided by an Internet serviceprovider (ISP), but a third party distributes the content. The ISP maynot be responsible for the viewing abilities, copyrights, orredistribution of the content, and may only transfer IP packets providedby the OTT content provider. Examples of OTT content providers includeYOUTUBE, NETFLIX, and HULU, which provide audio and video via IPpackets. Youtube is a trademark owned by Google Inc., Netflix is atrademark owned by Netflix Inc., and Hulu is a trademark owned by Hulu,LLC. OTT content providers may additionally or alternatively providemedia guidance data described above. In addition to content and/or mediaguidance data, providers of OTT content can distribute media guidanceapplications (e.g., web-based applications or cloud-based applications),or the content can be displayed by media guidance applications stored onthe user equipment device.

Media guidance system 400 is intended to illustrate a number ofapproaches, or network configurations, by which user equipment devicesand sources of content and guidance data may communicate with each otherfor the purpose of accessing content and providing media guidance. Theembodiments described herein may be applied in any one or a subset ofthese approaches, or in a system employing other approaches fordelivering content and providing media guidance. The following fourapproaches provide specific illustrations of the generalized example ofFIG. 4.

In one approach, user equipment devices may communicate with each otherwithin a home network. User equipment devices can communicate with eachother directly via short-range point-to-point communication schemesdescribed above, via indirect paths through a hub or other similardevice provided on a home network, or via communications network 414.Each of the multiple individuals in a single home may operate differentuser equipment devices on the home network. As a result, it may bedesirable for various media guidance information or settings to becommunicated between the different user equipment devices. For example,it may be desirable for users to maintain consistent media guidanceapplication settings on different user equipment devices within a homenetwork, as described in greater detail in Ellis et al., U.S. patentapplication Ser. No. 11/179,410, filed Jul. 11, 2005. Different types ofuser equipment devices in a home network may also communicate with eachother to transmit content. For example, a user may transmit content fromuser computer equipment to a portable video player or portable musicplayer.

In a second approach, users may have multiple types of user equipment bywhich they access content and obtain media guidance. For example, someusers may have home networks that are accessed by in-home and mobiledevices. Users may control in-home devices via a media guidanceapplication implemented on a remote device. For example, users mayaccess an online media guidance application on a website via a personalcomputer at their office, or a mobile device such as a PDA orweb-enabled mobile telephone. The user may set various settings (e.g.,recordings, reminders, or other settings) on the online guidanceapplication to control the user's in-home equipment. The online guidemay control the user's equipment directly, or by communicating with amedia guidance application on the user's in-home equipment. Varioussystems and methods for user equipment devices communicating, where theuser equipment devices are in locations remote from each other, isdiscussed in, for example Ellis et al., U.S. Pat. No. 8,046,801, issuedOct. 25, 2011, which is hereby incorporated by reference herein in itsentirety.

In a third approach, users of user equipment devices inside and outsidea home can use their media guidance application to communicate directlywith content source 416 to access content. Specifically, within a home,users of user television equipment 402 and user computer equipment 404may access the media guidance application to navigate among and locatedesirable content. Users may also access the media guidance applicationoutside of the home using wireless user communications devices 406 tonavigate among and locate desirable content.

In a fourth approach, user equipment devices may operate in a cloudcomputing environment to access cloud services. In a cloud computingenvironment, various types of computing services for content sharing,storage or distribution (e.g., video sharing sites or social networkingsites) are provided by a collection of network-accessible computing andstorage resources, referred to as “the cloud.” For example, the cloudcan include a collection of server computing devices, which may belocated centrally or at distributed locations, that provide cloud-basedservices to various types of users and devices connected via a networksuch as the Internet via communications network 414. These cloudresources may include one or more content sources 416 and one or moremedia guidance data sources 418. In addition or in the alternative, theremote computing sites may include other user equipment devices, such asuser television equipment 402, user computer equipment 404, and wirelessuser communications device 406. For example, the other user equipmentdevices may provide access to a stored copy of a video or a streamedvideo. In such embodiments, user equipment devices may operate in apeer-to-peer manner without communicating with a central server.

The cloud provides access to services, such as content storage, contentsharing, or social networking services, among other examples, as well asaccess to any content described above, for user equipment devices.Services can be provided in the cloud through cloud computing serviceproviders, or through other providers of online services. For example,the cloud-based services can include a content storage service, acontent sharing site, a social networking site, or other services viawhich user-sourced content is distributed for viewing by others onconnected devices. These cloud-based services may allow a user equipmentdevice to store content to the cloud and to receive content from thecloud rather than storing content locally and accessing locally-storedcontent.

A user may use various content capture devices, such as camcorders,digital cameras with video mode, audio recorders, mobile phones, andhandheld computing devices, to record content. The user can uploadcontent to a content storage service on the cloud either directly, forexample, from user computer equipment 404 or wireless usercommunications device 406 having content capture feature. Alternatively,the user can first transfer the content to a user equipment device, suchas user computer equipment 404. The user equipment device storing thecontent uploads the content to the cloud using a data transmissionservice on communications network 414. In some embodiments, the userequipment device itself is a cloud resource, and other user equipmentdevices can access the content directly from the user equipment deviceon which the user stored the content.

Cloud resources may be accessed by a user equipment device using, forexample, a web browser, a media guidance application, a desktopapplication, a mobile application, and/or any combination of accessapplications of the same. The user equipment device may be a cloudclient that relies on cloud computing for application delivery, or theuser equipment device may have some functionality without access tocloud resources. For example, some applications running on the userequipment device may be cloud applications, i.e., applications deliveredas a service over the Internet, while other applications may be storedand run on the user equipment device. In some embodiments, a user devicemay receive content from multiple cloud resources simultaneously. Forexample, a user device can stream audio from one cloud resource whiledownloading content from a second cloud resource. Or, a user device candownload content from multiple cloud resources for more efficientdownloading. In some embodiments, user equipment devices can use cloudresources for processing operations such as the processing operationsperformed by processing circuitry described in relation to FIG. 3.

Turning to FIG. 5, an example of a more particular arrangement 500 ofsome of the components of FIG. 4 that may be implemented in someembodiments is illustrated. As shown, in some embodiments, arrangement500 may include a mobile user equipment device (MUED) 502, acommunication network 414, a media content source 416, a media guidancedata source 418, a home user equipment (HUED) 504, a configurationdevice 506, and a rules server 508.

MUED 502 may be implemented using any suitable user equipment device insome embodiments. For example, MUED 502 may be implemented using awireless user communications device 406 (or a device similar to device406), using a portable variation of user television equipment 402 oruser computer equipment 404, etc. In some embodiments, MUED 502 mayreceive signals from any suitable mechanisms (e.g., such as globalpositioning system satellites 506, mobile telephone towers, wirelessnetwork transceivers, etc.) that facilitate the device determining itslocation (e.g., using triangulation).

Communication network 414, media content source 416, and media guidancedata source 418 may be as described above in connection with FIG. 4.

HUED 504 may be implemented using any suitable device or devices, suchas user television equipment 402, user computer equipment 404, andwireless user communications device 406, in some embodiments.

Configuration device 506 can be implemented using any suitable device ordevices in some embodiments. For example, configuration device 506 canbe implemented using user computer equipment 404 in some embodiments.

Rules server 508 can be implemented using any suitable server, database,or other device capable of performing the functions of rules server 508as described herein.

Although only a single MUED, a single HUED, a single configurationdevice, and a single rules server are illustrated in FIG. 5, anysuitable number of MUEDs, HUEDs, configuration devices, and/or rulesservers may be provided in any suitable application in some embodiments.For example, a MUED may be provided for each person in a household. Asanother example, multiple HUED's may be located in different portions ofa home. As yet another example, each of multiple configuration devicesmay be provided for different users of those devices (as describedbelow). As still another example, a different rules server may beprovided for different geographical areas.

While the terms home, house, household, home user equipment device, et.are used herein for simplicity and clarity, these terms may apply to anysuitable locations including homes and non-homes. For example, one ormore HUEDs may be located in a restaurant or a bar, a store, an office,and/or any other suitable location in some embodiments.

In some embodiments, various actions may be taken based on a location ofMUED 502 and/or based on a change in location of the MUED. For example,in some embodiments, actions can be taken based on a MUED 502 beingwithin or outside a defined area, or passing into or out of the definedarea. Such a defined area may be referred to as being within a“Geo-Fence” in some embodiments. As referred to herein actions the canbe taken may include causing the MUED or HUED to display a promptindicating the entry or exit of the defined area, manually orautomatically scheduling a media guidance function (e.g., scheduling arecording, setting a reminder, ordering or purchasing a program) relatedto content associated with the defined area, transmitting acommunication to another user equipment device with instructions toperform a media guidance function related to content associated with thedefined area, or any combination thereof.

Turning to FIGS. 6A and 6B, two examples of Geo-Fences are illustrated.As shown in FIG. 6A, a Geo-Fence 602 can be set up based on one or morecity borders such as the borders of New York, N.Y. As demonstrated bythis example, in some embodiments, a Geo-Fence can include multiplesub-areas that need not be connected to other areas. As shown in FIG.6B, a Geo-Fence 604 can also be set up for a much smaller area and haveonly a simple border (e.g., in this case, a circular border).

Although two particular examples of Geo-Fences that can be used inaccordance with some embodiments are illustrated in FIGS. 6A and 6B, anysuitable number of Geo-Fences, and any suitably shaped Geo-Fences, canbe used in some embodiments.

FIGS. 7 and 8 show examples of user interfaces 700 and 800,respectively, that may be presented by control circuitry 304 ofconfiguration device 506 to define a Geo-Fence in some embodiments. Asillustrated, a user may specify a name for a Geo-Fence in field 701, alocation of the Geo-Fence (e.g., the center of a Geo-Fenced area) usingregion 702, a shape of the Geo-Fence using region 704, a size of theGeo-Fence using region 706, and time parameters in region 707.

More particularly, in response to receiving user entry of a name infield 701 (e.g., using a user input interface of the HUED), controlcircuitry 304 may assign a name to the Geo-Fence.

In response to receiving a selection of one of radio buttons 708, 710,and 714, the configuration device's control circuitry may configure thelocation of the Geo-Fence based on account address of a user (e.g.,based on a log-in identification), based on an address entered by theuser in field 712, or based on the present location of a mobile devicecurrently being used to access interface 700, respectively. Any othermethod for determining the location of the Geo-Fence may additionally oralternatively be used in some embodiments.

In response to receiving a selection of one of radio buttons 718, 720,and 722, control circuitry 304 can define the shape of the Geo-Fence asbeing a circle around the location of the fence, a square around thelocation of the fence, or a shape to be drawn on a map by the user (asdescribed further below), respectively. Any other suitable shape(s) andany other suitable mechanism for defining the shape may additionally oralternatively be used in some embodiments.

In field 724 of region 706, control circuitry 304 can receive a user'sspecification of the largest distance within the Geo-Fence. For example,if the Geo-Fence is specified in region 704 as being a circle, the usermay specify in field 724 the diameter of the circle. As another example,if the Geo Fence is specified in region 704 as being a square, the usermay specify in field 724 a diagonal distance between two oppositecorners of the square. As yet another example, if the Geo Fence isspecified in region 704 as to be drawn on a map, the user may specifythe approximate scale of the Geo Fence in field 724 so that anappropriately sized map can be presented for drawing the Geo Fence. Anysuitable distance can be specified in the field 724 and the distance canbe specified in any suitable units of measure. For example, in someembodiments, the distance can be 50 feet, 5 miles, two city blocks, 2kilometers, etc. Any other suitable mechanism for specifying a sizeassociate with the Geo-Fence may additionally or alternatively be usedin some embodiments.

In field 726 of region 707, control circuitry 304 can receive a user'sspecification of time parameters for the Geo-Fence. Any suitable timeparameters can be used in some embodiments. For example, the Geo-Fencecan be specified as always being active, as being active on certainweeks and days, as being active during certain hours, as starting on acertain date, as lasting a certain duration of time, as expiring on acertain date, as never being active, etc.

An example of such a map 804 for drawing a Geo-Fence 802 is illustratedin interface 800 of FIG. 8. This map may be presented by controlcircuitry 304 of the configuration device upon it receiving a userselection of an OK button 728 after radio button 722 has been selected.Control circuitry 304 may initially display the map based on thelocation specified in region 702 and the size specified in region 706.Control circuitry 304 may then receive a user drawing of the Geo-Fencein response to: (i) the user moving a cross-hairs icon 806 to a firstpoint on the map using arrow buttons on a user input interface 310; (ii)the user creating a corner of the fence using a single depression of anENTER button on interface 310; (iii) the user moving icon 806 to a nextcorner location using the arrow buttons and creating the next corner anda fence portion between the next corner and the previous corner usingthe ENTER button; (iv) the user repeating (iii) any suitable number oftimes; and (v) the user creating a fence portion connecting the lastcorner back to the first corner using a double depression of an ENTERbutton on interface 310.

Referring back to FIGS. 6A and 7, an interface, such as interface 700 ofFIG. 7, may be used to set up Geo-Fence of New York, N.Y. (shown in FIG.6A) by selecting radio button 710, specifying an address of “New York,N.Y.” in field 712, selecting radio button 722, entering the approximatedistance across New York, N.Y. in field 724, selecting any desired timeparameters in field 726, and outlining the various portions of New York,N.Y., shown in FIG. 6A using an interface 800 as shown in FIG. 8.

Referring back to FIGS. 6B and 7, an interface, such as interface 700 ofFIG. 7, may be used to set up Geo-Fence for the circular region ofManhattan (shown in FIG. 6B) by selecting radio button 710, specifyingan address at the center of the area (e.g., “525 Broome Street, NewYork, N.Y.”) in field 712, selecting radio button 718, entering thediameter of the area (e.g., 1 mile) in field 724, and selecting anydesired time parameters in field 726.

Although the process of setting up a Geo-Fence is described herein asincluding time parameters, in some embodiments, the time parameters maybe omitted.

In some embodiments, any suitable numbers (including none) of Geo-Fencesmay be set up.

Once set up, each Geo-Fence can be saved to storage 308 of a HUED and/orMUED, to media guidance data source 418, to configuration device 506, torules server 508, and/or to any other suitable location. The Geo-Fencemay be stored in any suitable manner, such as using an XML structure asillustrated in FIG. 9, in some embodiments.

In some embodiments, advertising related content can be presented to auser based on a MUED's location or movement relative to one or moreGeo-Fences. More particularly, for example, such advertising relatedcontent can include an offer presented on the MUED, an alert presentedon the MUED, an advertisement presented on a HUED, and/or any othersuitable advertising related content.

In some embodiments, the presentation of this advertising relatedcontent can be controlled using one or more rules. For example, suchrules may specify one or more conditions that must be met before acorresponding action, such as presenting the advertising relatedcontent, can be triggered.

For example, in some embodiments, an operator of a movie theatre maywant to advertise a movie showing using a discount offer on tickets topeople who are fans of the movie and who are in the area of the theatreshortly before the movie is to be presented. As a more particularexample, such a movie could be a HARRY POTTER movie (e.g., “HARRY POTTERAND THE DEATHLY HALLOWS PT 1”), the discount offer could be 15% off oftwo tickets for the 7 pm showing at the AMC Theatre, and this offercould be presented to anyone who is a HARRY POTTER fan and who is withina half mile of the theatre 30 minutes before the show time.

In such a case, a Geo-Fence can be established one half mile around thetheatre, and a rule can be established that specifies that when a MUEDis within the Geo-Fence 30 minutes before a show time, and the user ofthe MUED is a HARRY POTTER fan, an offer for 15% off of the purchase oftwo tickets for the 7 pm showing at the AMC Theatre will be presented onthe MUED.

An example of the presentation of such an offer is shown in FIG. 10. Asillustrated, an offer 1002 may be presented by control circuitry 304 ofa MUED 1004. As also shown, if a user of the MUED is interested inaccepting the offer, the user can select CLICK-TO-PURCHASE button 1006to cause the control circuitry to electronically purchase the ticketsfrom the theatre.

As another example, in some embodiments, a movie-delivery orvideo-on-demand service (e.g., such as NETFLIX) may wish to promote useof its service by recommending movies for viewing that are related tonew-release movies that its subscribers have just seen in particulartheatres. As a more particular example, such a new release could be “THEEXPENDIBLES” starring Sylvester Stallone, the relate movies could be themovies in the “RAMBO TRILOGY” (in which Sylvester Stallone alsostarred), and the recommendation could be to add these related movies tothe subscribers' movie queue.

In such a case, a Geo-Fence can be established around one or more movietheatres at which the movie “THE EXPENDIBLES” is playing, and a rule canbe established that specifies that when a MUED exists the Geo-Fence areaaround the time that “THE EXPENDIBLES” finishes, perform an action(e.g., present on the MUED an offer to add the RAMBO TRILOGY to theservices queue). In some implementations, the rule may be establishedthat causes the action to be performed when the MUED exists theGeo-Fence area after being within the Geo-Fence area for a predeterminedperiod of time (e.g., 20 minutes). This may avoid inadvertentlyperforming an action that may not be relevant to the user's situation.

An example of the presentation of such an offer is shown in FIG. 11. Asillustrated, an offer 1102 may be presented by control circuitry 304 ofa MUED 1104. As also shown, if a user of the MUED is interested inaccepting the offer, the user can select YES button 1106 to cause thecontrol circuitry to cause the RAMBO TRILOGY movies to be added to theservice's queue.

In some embodiments, these rules can additionally or alternatively causeadvertising related content and/or any other suitable content to bepresented on a HUED of the user of the MUED. For example, as shown inFIG. 12, after accepting an offer (e.g., as presented in FIG. 11), amessage may be presented in a media guidance application on the HUEDindicating that the RAMBO TRILOGY has been added to the user's queue.

The definitions of these and other examples of rules may be summarizedas having a condition and one or more actions for a MUED and/or a HUEDas follows:

Rule Condition MUED Action HUED Action 1 (1) MUED is within an offer forNo action “Geo-Fence 1” 15% off of 30 minutes before a the purchase showtime, AND of two (2) the user of the tickets for MUED is a HARRY the 7pm POTTER fan showing at the AMC Theatre will be presented on the MUED 2MUED just exited An offer to Present “Geo-Fence 2” add the RAMBOconfirmation around the time TRILOGY to that movies that “THE theservices have been EXPENDIBLES” queue will be added to finishespresented on queue the MUED 3 MUED just excited An offer to Present“Geo-Fence 2” add the RAMBO confirmation around the time TRILOGY to thatmovies that “THE the services have been EXPENDIBLES” queue will be addedto finishes and MUED presented on queue was located within the MUED“Geo-Fence 2” for a predetermined period of timeIf the conditions are met, then the actions for the rule may beperformed.

Although the rules illustrated above include time components (e.g., 30minutes before show time), in some embodiments these time components caninstead be implemented using the time parameters of a Geo-Fence. Forexample, in rule 1, the time component could be removed, and thedefinition of Geo-Fence 1 could be modified to specify that it is onlyactive 30 minutes before show time.

Although particular examples of rules are shown, any suitable rules andany suitable numbers of rules may be used in some embodiments.

In some embodiments, the presentation of such advertising relatedcontent can be configured by advertisers (e.g., such as retailbusinesses, advertising agencies, business service providers, etc.)using configuration device 506.

Turning to FIG. 13, an example of a user interface 1300 that may bepresented by control circuitry 304 of configuration device 506 to set upa rule in accordance with some embodiments is shown. As illustrated, toset up a rule, the control circuitry may receive from a user a selectionof a condition from menu 1302. Any suitable condition options may beprovided and any suitable number of conditions may be available. Uponreceiving a condition selection and a selection of an ADD icon 1308, thecondition may be added by the control circuitry to space 1314. Upon asecond (or further) selection of a condition and a selection of ADD icon1308, one or more additional conditions can be added to space 1314 forthe rule.

Next, the control circuitry can receive a selection of an action (ifany) to be performed at a MUED when the conditions are met. Similarly tothe selection of a condition, an action at the MUED can be selectedusing menu 1304 and icon 1310 so that one or more actions are listed inspace 1316. Any suitable actions, any suitable number of actions, andany suitable order of actions can be specified for the MUED in someembodiments.

The control circuitry can then receive a selection of an action (if any)to be performed at a HUED when the conditions are met. Similarly to theselection of a condition, an action at the HUED can be selected usingmenu 1306 and icon 1312 so that one or more actions are listed in space1318. Any suitable actions, any suitable number of actions, and anysuitable order of actions can be specified for the MUED in someembodiments.

Finally, when a user is done adding a rule, the user can select an OKbutton 1320 and in response thereto the control circuitry may save therule in an XML structure such as that illustrated in FIG. 14 in someembodiments.

In some embodiments, in order to facilitate the processing of such ruleson the Geo-Fences and the presentation of such advertising relatedcontent, one or more processes may be performed in MUED 502, rulesserver 508, and/or HUED 504. Any suitable processes may be used in someembodiments.

For example, in accordance with some embodiments, control circuitry 304of a MUED 502 and rules server 508 may implement processes such asprocess 1500 and process 1501, respectively, of FIG. 15.

As shown, after process 1500 begins at 1504, control circuitry 304 ofMUED 502 can receive location data at 1506. This location data can bereceived from any suitable source. For example, this location data canbe received from global positioning system circuitry in MUED 502.

In some embodiments, MUED 502 or HUED 504 may include positioninformation circuitry, such as Global Positioning System (GPS)circuitry, location-based services (LBS) circuitry, triangulationcircuitry, hybrid positioning systems circuitry, or any other suitableposition obtaining circuits or combinations of such circuits. MUED 502or HUED 504 may use the position information obtained from the positioninformation circuitry to determine the current position or location ofMUED 502 or HUED 504. In some implementations, MUED 502 or HUED 504 mayobtain the current position or location of MUED 502 or HUED 504 byaccessing a social network, such as over the Internet. For example, MUED502 or HUED 504 may monitor a status update posted to the social networkfor the user. MUED 502 or HUED 504 may parse the status update forinformation that identifies a current location of the user (e.g., nameof a venue or event the user is attending). In some implementations,MUED 502 or HUED 504 may monitor a status update of a friend of the useron the social network. In particular, MUED 502 or HUED 504 may parse thestatus update of the friend of the user for information that identifiesa particular location or event and the name of the user. In someimplementations, MUED 502 or HUED 504 may obtain the current position ofMUED 502 or HUED 504 by accessing a calendar associated with the user.In some implementations, MUED 502 or HUED 504 may determine the locationof MUED 502 or HUED 504 when the user checks into a location using anapplication on MUED 502 or HUED 504, such as FACEBOOK. The applicationon MUED 502 or HUED 504 may present to the user a list of locations orvenues within a predetermined range of the user. The user may select oneof the locations or venues in the list to check in and as a resultspecify to MUED 502 or HUED 504 the location or venue of MUED 502 orHUED 504. This location or venue can be used as the location datareceived at 1506.

Next, at 1508, the location data can be sent by the control circuitry tothe rules server. This data can be sent in any suitable manner. Forexample, in some embodiments, this data can be sent in an XML structureas illustrated for example in FIG. 16. As shown in FIG. 16, thislocation data can include an identifier of the MUED, an identifier ofthe user of the MUED, a latitude value, and a longitude value in someembodiments. Any other suitable data can additionally or alternativelybe included.

After process 1501 begins at 1510, this location data may then bereceived at 1512 by a hardware processor of the rules server.

Next, at 1514, the hardware processor of the rules server can search forrules relating to the location of the MUED. This can be performed in anysuitable manner. For example, in some embodiments, the hardwareprocessor can submit a query to a database in its storage containingrules and Geo-Fence definitions in the XML structures illustrated inFIGS. 14 and 9, respectively.

The hardware processor of the rules server can then determine if anyrules apply at 1516, and if not loop back to 1512 to wait for the nextreceipt of location data. Otherwise, the hardware processor can proceedto 1518.

At 1518, any applicable rules can be applied by checking the conditionsof the rules and performing any actions specified therein when theconditions are met.

For example, for rule 1 above, at 1518, the hardware processor candetermine whether, based on the location data received in 1512, the MUEDis within “Geo-Fence 1” 30 minutes before a show time, and whether theuser of the MUED is a HARRY POTTER fan. If both of these conditions aremet, then the hardware processor can send instructions to the MUED topresent an offer for 15% off of the purchase of two tickets for the 7 pmshowing at the AMC Theatre.

As another example, for rule 2 above, at 1518, the hardware processorcan determine whether, based on the location data received in 1512, theMUED has just exited “Geo-Fence 2” around the time that “THEEXPENDIBLES” finishes. If this condition has been met, then the hardwareprocessor can send instructions to the MUED to present an offer to addthe RAMBO TRILOGY to the services queue, and can send instructions tothe HUED to present a message in a media guidance application indicatingthat the RAMBO TRILOGY has been added to the user's queue if and whenthis is done.

As another example, for rule 3 above, at 1518, the hardware processorcan determine whether, based on the location data received in 1512, theMUED has just exited “Geo-Fence 2” around the time that “THEEXPENDIBLES” finishes after being located within “Geo-Fence 2” for apredetermined time period (e.g., 20 minutes). If this condition has beenmet, then the hardware processor can send instructions to the MUED topresent an offer to add the RAMBO TRILOGY to the services queue, and cansend instructions to the HUED to present a message in a media guidanceapplication indicating that the RAMBO TRILOGY has been added to theuser's queue if and when this is done.

In some embodiments, certain settings data relating to a user's programfavorites, programming preferences, favorite artists, etc. (which can bereferred to as entertainment media characteristics) can be stored in anentertainment media profile for the user. The rules server may accesssuch entertainment media characteristics (from the entertainment mediaprofile) and any other suitable content, guidance data, preferences,profiles, settings, etc. in checking the conditions of the rules andperforming any actions specified therein when the conditions are met.The content, guidance data, preferences, profiles, settings, etc. can beaccessed from any suitably location (such as MUED 502, media guidancedata source 418, and/or HUED 502) by the rules server. For example, insome embodiments, the rules server may access guidance data from mediaguidance data source 418.

In the event that no content is to be presented on the MUED,instructions indicating that condition can be sent to the MUED at 1518in some embodiments.

The instructions sent to the MUED at 1518 can next be received at 1520and then the control circuitry of the MUED can determine at 1522 ifthere is any content to be presented. If not, then process 1500 canbranch to 1526 to wait for an update period (which can be any suitableduration including none) and then loop back to 1506. Otherwise, thehardware processor can present the content specified in the instructionsat 1524. For example, as described above, for rule 1, this content maybe presented as illustrated in FIG. 10. As another example, as describedabove, for rule 2, this content may be presented as illustrated in FIG.11.

Although not illustrated in FIG. 15, a similar process may be performedin the HUED in which the instructions sent at 1518 may be received, acheck may be made to determine if content is to be presented, and if sothe content may be presented in accordance with the instructions. Forexample, as described above, for rule 2, such content on the HUED may bepresented as illustrated in FIG. 12.

After content has been presented at 1524, the control circuitry can thencontinue to 1526 to wait for an update period (which can be any suitableduration including none) and then loop back to 1506.

Although only a single instance of process 1501 and a single instance ofprocess 1502 are illustrated in FIG. 15, any suitable number of each ofthese processes may be implemented in some embodiments. For example,multiple instances of process 1501 may be implemented on a MUED 502. Asanother example, multiple instances of a process 1502 may be implementedon a rules server 508.

It should be understood that some of the above steps of the flow diagramof FIG. 15 may be executed or performed in an order or sequence otherthan the order and sequence shown and described in the figure. Also,some of the above steps of the flow diagram of FIG. 15 may be executedor performed substantially simultaneously where appropriate or inparallel to reduce latency and processing times.

In some embodiments, any suitable computer readable media can be usedfor storing instructions for performing the processes described herein.For example, in some embodiments, computer readable media can betransitory or non-transitory. For example, non-transitory computerreadable media can include media such as magnetic media (such as harddisks, floppy disks, etc.), optical media (such as compact discs,digital video discs, BLU-RAY discs, etc.), semiconductor media (such asflash memory, electrically programmable read only memory (EPROM),electrically erasable programmable read only memory (EEPROM), etc.), anysuitable media that is not fleeting or devoid of any semblance ofpermanence during transmission, and/or any suitable tangible media. Asanother example, transitory computer readable media can include signalson networks, in wires, conductors, optical fibers, circuits, anysuitable media that is fleeting and devoid of any semblance ofpermanence during transmission, and/or any suitable intangible media.

The above described embodiments of the present disclosure are presentedfor purposes of illustration and not of limitation and the presentdisclosure is limited only by the claims which follow.

What is claimed is:
 1. A method for performing actions using rulesassociated with respective locations, the method comprising: determiningoccurrence of an act performed by a user indicating that the user hasmoved from being within range of a location to being outside of therange of the location, wherein the user consumed a media asset at thelocation; identifying a rule, associated with the location, thatcorresponds to the act performed by the user; selecting, using the rule,an action of a plurality of actions to be performed by a homeentertainment device; causing to be displayed, on the home entertainmentdevice, an interactive option corresponding to the selected action,wherein the interactive option is associated with a recommendation ofanother media asset to the user; and causing a media asset function tobe performed by processing input from the user indicating selection ofthe option.
 2. The method of claim 1 further comprising: measuring anamount of time representing how long the user remained within the rangeof the location before moving outside the range of the location, whereinthe interactive option is caused to be displayed further in response todetermining that the amount of time exceeds a threshold.
 3. The methodof claim 1, wherein the interactive option is associated with a mediaasset that is related to another media asset corresponding to the rangeof the location from which the user has moved, and wherein the locationcorresponds to a venue featuring the another media asset that the userhas consumed at the location.
 4. The method of claim 1, wherein causingthe media asset function to be performed further comprises transmittingan identifier of the media asset to a content source from which themedia asset is accessible, if the user selection of the option isreceived.
 5. The method of claim 1, wherein determining the occurrenceof the act performed by the user indicating that the user has moved frombeing within the range of the location to being outside of the range ofthe location comprises processing information received over the Internetfrom the user, wherein the information identifies the user and anotherlocation corresponding to the user.
 6. The method of claim 1, whereindetermining the occurrence of the act performed by the user indicatingthat the user has moved from being within the range of the location tobeing outside of the range of the location comprises processinginformation received over the Internet from another user that identifiesthe user and a second location corresponding to the user.
 7. The methodof claim 1, wherein determining the occurrence of the act performed bythe user indicating that the user has moved from being within the rangeof the location to being outside of the range of the location comprisesprocessing information received from a calendar associated with theuser.
 8. The method of claim 1, further comprising: determining that theuser is interacting with the home entertainment device; and causing tobe displayed, on the home entertainment device, an interactive optioncorresponding to the selected action only after the determining.
 9. Themethod of claim 1, wherein determining the occurrence of the actperformed by the user indicating that the user has moved from beingwithin the range of the location to being outside of the range of thelocation comprises processing information received from a mobile userequipment device associated with the user.
 10. A system for performingactions using rules associated with respective locations, the systemcomprising: control circuitry configured to: determine occurrence of anact performed by a user indicating that the user has moved from beingwithin range of a location to being outside of the range of thelocation, wherein the user consumed a media asset at the location;identify a rule, associated with the location, that corresponds to theact performed by the user; select, using the rule, an action of aplurality of actions to be performed by a home entertainment device;cause to be displayed, on the home entertainment device, an interactiveoption corresponding to the selected action, wherein the interactiveoption is associated with a recommendation of another media asset to theuser; and cause a media asset function to be performed by processinginput from the user indicating selection of the option.
 11. The systemof claim 10, wherein the control circuitry is further configured to:measure an amount of time representing how long the user remained withinthe range of the location before moving outside the range of thelocation, wherein the interactive option is caused to be displayedfurther in response to determining that the amount of time exceeds athreshold.
 12. The system of claim 10, wherein the interactive option isassociated with a media asset that is related to another media assetcorresponding to the range of the location from which the user hasmoved, and wherein the location corresponds to a venue featuring theanother media asset that the user has consumed at the location.
 13. Thesystem of claim 10, wherein the control circuitry configured to causethe media asset function to be performed is further configured totransmit an identifier of the media asset to a content source from whichthe media asset is accessible to the user, if the user selection of theoption is received.
 14. The system of claim 10, wherein the controlcircuitry configured to determine the occurrence of the act performed bythe user indicating that the user has moved from being within the rangeof the location to being outside of the range of the location is furtherconfigured to process information received over the Internet from theuser that identifies the user and a second location corresponding to theuser.
 15. The system of claim 10, wherein the control circuitryconfigured to determine the occurrence of the act performed by the userindicating that the user has moved from being within the range of thelocation to being outside of the range of the location is furtherconfigured to process information received over the Internet fromanother user that identifies the user and a second locationcorresponding to the user.
 16. The system of claim 10, wherein thecontrol circuitry configured to determine the occurrence of the actperformed by the user indicating that the user has moved from beingwithin the range of a location to being outside of the range of thelocation is further configured to process information received from acalendar associated with the user.
 17. The system of claim 10, furthercomprising control circuitry configured to: determine that the user isinteracting with the home entertainment device; and cause to bedisplayed, on the home entertainment device, an interactive optioncorresponding to the selected action only after the determining.
 18. Thesystem of claim 10, wherein the control circuitry configured todetermine the occurrence of the act performed by the user indicatingthat the user has moved from being within the range of the location tobeing outside of the range of the location is further configured toprocess information received from a mobile user equipment deviceassociated with the user.